Gigi Wang Director of eTRUST Program Commerce Net
Growing issues in regards to the safety and privacy of telecommunications-related information that is personal are threatening to constrain the rise of electronic business. Effective action to improve the amount of confidence in on line privacy must consist of assurance and monitoring (through both active and passive means) associated with the company techniques of entities which have the capability to gather, utilize and circulate information that is personal. Without such action, many violations of privacy will likely happen, damaging general general general public self- confidence in electronic business and government action that is potentially precipitating.
The eTRUST model supplies a process for industry self-regulation that may offer general public assurance of privacy. It utilizes a strategy that combines long-lasting sustainability through industry economic help with customer credibility through an ongoing process of separate evaluation and track of company methods.
To become effective with its objective, eTRUST must build opinion within the web business community that the self-regulation represented by the eTRUST certification system is worthwhile from a small business and societal viewpoint. It will likewise establish understanding and self- confidence with online people who the eTRUST logo provides assurance that is adequate their private information is being protected. Continue Reading Lori Fena Executive Director Electronic Frontier Foundation